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I’ve Got a Guy for That

In the hit TV show How I Met Your Mother Barney Stinson, played by Neil Patrick Harris, seems to have a “guy” for everything. He has a suit guy, a shoe guy, a ticket guy, a club guy, he even has a guy-guy to get him a guy if he doesn’t have a guy for something. I love the idea of having a go-to person for any need in your life. Someone you can fall back on or ask questions of, if you ever run into a jam.
When Keith and I first started on this journey, we met with a banker, a good friend of ours, who we knew we wanted to support and do business with. His advice to us was to get a banker, a lawyer, and an accountant that we trust. We quickly heeded his advice and reached out to friends and family to fill those roles. Those were our “guys” or “gals” in some cases, because it’s 2018 and we trust men and women to perform equally well in those roles. 

We appreciated the solid advice, and while I would say those were all necessities, I would also add that I think everyone needs a “tech guy” as well. We were fortunate enough to have a friend in Seattle who was interested in what we were doing and wanted to help us on our journey. He told us what cameras to get, what website provider would be the easiest to work with, and which video editing software we should invest in. I remember at the time knowing that it would be important but I have to admit, I didn’t realize how important it would be until we got back from our first trip to Spain. 

When you’re in a two person company there is very rarely a moment of you do x and I do y. Most of the time we are both doing simultaneous parts of xy&z at the same time. Our roles in the beginning were a little bit difficult to split up and we both had to be somewhat knowledgeable in every facet of the business. Now there were some obvious ones, Keith has been studying wine for 10 years, he was the expert in this area, while I knew a little bit more about the capturing and editing of footage. My point is, for the first 6 months, we were both the “everything guy” for our company. 

I’ve seen first hand now though that there are some very successful importers who don’t utilize technology, at all. This isn’t a bad thing, but it is what will set us apart as we continue to work with wineries. Having video footage, being present on social media, having educational information on our website and even an app to accompany our wines is already showing those we want to do business with that we are setting the stage for something different. 

On Saturday, I was filling out my advanced ballot for voting. I was able to type in every single candidates name on google. Some had a website for the candidate, or a catchy video, or sometimes just seeing the candidate was enough to give me a false sense of confidence to vote for them. I was able to dig deeper and find out which issues they were most passionate about but my point here is that it isn’t enough anymore to hand out fliers or go on the local radio stations. People want to be able to hop on their phones or laptops and look you up… in any business.
Our roles in our business become more and more clear each day but I can’t emphasize enough how glad I am that we had a “tech guy” from the very beginning of this journey. To me, that’s the X-factor that will help us be a successful business in our future.

Until next time,
Cheers!
Blair

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